We all know that the point of advertising is to put your product in front of someone’s face so they know about it and, therefore, want to buy it Think of the many ways businesses achieve this in your day to day life – adverts for shoes next to the article on taxes you’re reading in the newspaper, a banner advertising chewing gum plastered to the side of the city bus you take to work, adverts on television for everything under the sun, conveniently inserted into the middle of your favourite show, and so much more