Press Releases Are Useless
http://blog.galaxywd.com/articles/137/1/Press-Releases-Are-Useless/Page1.html
By Penny Sansevieri
Published on 11/2/2007
Did you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc Here's the breakdown of what they’re doing while they’re on the Net:
92% article research
81% searching online for stories and information related to piece they're currently working on
76% to find new sources and/or experts
73% to find press releases
If you're crafting a press release to fax or email to the media – stop