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Press Releases Are Useless
http://blog.galaxywd.com/articles/137/1/Press-Releases-Are-Useless/Page1.html
By Penny Sansevieri
Published on 11/2/2007
 
Did you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc Here's the breakdown of what they’re doing while they’re on the Net: 92% article research 81% searching online for stories and information related to piece they're currently working on 76% to find new sources and/or experts 73% to find press releases If you're crafting a press release to fax or email to the media – stop